"Do Traditional Radio Broadcasting Schools Even Work Anymore"?

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For clarity’s sake, a ‘traditional’ radio broadcasting school is a brick and mortar facility in which broadcasting is taught in a classroom, and rehearsed in a studio...far away from an actual radio station. Here is what one program director recently had to say about traditional broadcasting schools:

"We've found in the past that students of traditional radio broadcasting schools are often taught outdated or irrelevant techniques that get in the way of hands-on training. In fact, I speak at radio seminars all over the country, and work extensively with some of the top consultants in the industry, and I have never met, in all my years, a single graduate of a traditional radio broadcasting school working in radio." Bob Thornton, General Manager, KXOJ Radio, Tulsa

You’ve heard the saying “It’s not just what you know, but WHO you know?” In order for any broadcasting school to set you up successfully to become a broadcaster, it MUST put into action that saying by enabling you to:

	Get your foot in the door of a radio station ASAP. (That’s where the jobs and contacts are)
	Develop the necessary skills required to become a broadcaster. (This holds true regardless of what job in broadcasting you desire)
	Become properly trained and personally mentored by a working broadcaster in radio. (Who better to train you?)
	Acquire the necessary broadcasting skills in a hands-on environment. You learn faster and easier, and will be better prepared when offered a job. (A modern day radio station is entirely different than a broadcasting school classroom and studio).
	Develop a network consisting of other broadcasters and influential industry professionals. (Remember: It’s not just what you know, but WHO you know when jobs open up.)
	Arrange flexible training times convenient to your schedule. (Most people have jobs and other commitments to consider).
	Get actively involved in station activities and become known by others. (The more people who observe your positive contributions, the better: For you)

 

Do you better understand why Bob Thornton said he had never met a graduate of a traditional broadcasting school actually working in radio?

Simply because they were always on the outside of the business, looking to get in.

The good news for you is there is a non-traditional broadcasting school which will set you up for success from day 1 by having you personally mentored in a local radio station that you choose.

In other words, you’ll be on the inside of the radio business looking out at those hoping to trade places with you...who are usually students from traditional broadcasting schools.

Since you now know what many radio insiders have known all along about traditional broadcasting schools, the question becomes where to find a non-traditional broadcasting school that would immediately set you up for success to become a broadcaster.

After submitting your email below, You’re just ONE CLICK away from discovering the answer to that question and having more common sense insights revealed to you.

 

 

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